Effective all purpose AVA diamond jigs, perfect for long casts in the surf or deep jigging off of boats for hungry sportfish.  Available in 5 different sizes, 1 oz (A07), 1.5 oz (A12), 2 oz (A17), 3...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Kettle Creek shads are a hot item in the spring and fall for striped bass, and all summer for weakfish and fluke (summer flounder).  They also work well on redfish, sea trout, and snook.  Available...

Capt. Bruce's Otter Tails Jig Tails are the first truly superior alternative to the pork rind.  They are constructed of a durable synthetic material and are infused with squid and fish oils with a UV...

Have you been spending years searching for a container that would prevent Gulp juice from leaking?   We've all been there.  We all know the Gulp! containers don’t cut it once the original seal is broken. ...

Charlie Graves Tins were originally specialized surf fishing lures, which they still excel at.  But do not let that stop you from casting them from a boat too.  With their unique shapes, aggressive swimming action,...

Berkley® Gulp!® Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually out-fish live bait....

Some days you can throw every plug in your bag and come up with blanks, but adding a teaser and suddenly you are catching like crazy.  Don't be without a teaser rig.  MaiTai teaser rigs...

Tsunami Holographic Sand Eels are a favorite of fishermen when gamefish find sand eels.  Fished from the surf or a boat, holographic sand eels are the ticket to a great day of fishing.- Natural fish...

There are times when gamefish are keying in on small baitfish, and a small presentation is required to fool them.  This is the time to add a Fox Lures Sand Eel teaser and start catching.  ...

Spro Bucktail Jigs have a unique head shape and eyelet placement which gives them a natural gliding action. When jigged, the body stays parallel for great jigging action. Spro Bucktail Jigs are made with durable,...

One of the best baits for big fluke (summer flounder) are belly strips cut from another flounder.  Since this isn't legal in some places, JK Baits has produced the next best thing.  JK Baits Fluke...

Tsunami Pro Holographic Swim Shad Swimbaits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes to bring predators in from all directions. The uniform...

MagicTail Hoochie Jigs are an excellent round headed, flat sided jig.  Dressed with a nylon jig skirt with two glow in the dark “squid tentacle” style trailers.  A sharp, strong hook rounds out the jig,...

Take your fluke (summer flounder) game to the next level. Tsunami Glass Minnow with Silicone Skirt Teasers feature a silicone skirt that moves with the slightest current, two glow-in-the-dark silicone tentacles, bright dimensional eyes and...

Got-Cha saltwater formula Curltails are designed with the saltwater and striper fishermen in mind, but these curlytail grubs catch EVERYTHING.  They are made a little tougher to handle the toothy critters and hard fighters. They are...

The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect for Yellowfin, Bluefin, Amberjack and a variety of other species. It has gained huge popularity in the 80-120g sizes...

Take your fluke (summer flounder) game to the next level. Tsunami Glass Minnow Teasers feature holographic a mylar foil tail that reflects a great deal of light, bright dimensional eyes and a high gloss finish...