The NLBN Big Mullet is an ultra-realistic larger mullet imitator. This bait can skip, wake, dart, spook and jump on demand!This topwater / sub-surface fluke-style bait is like no other bait out there.Designed to trick...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

THROW IT ANYWHERE. CATCH FISH EVERYWHERE! The Storm 360GT Searchbait®is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water,...

10 years ago, Hogy Lure Company introduced the HDUV Paddle and Eel Series with Barbarian Jig Head rigging. While these baits have been a timeless classic, the Protail Thumper offers easier rigging, a more durable...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook, striped bass, cobia and more. Featuring...