Effective all purpose AVA diamond jigs, perfect for long casts in the surf or deep jigging off of boats for hungry sportfish.  Available in 5 different sizes, 1 oz (A07), 1.5 oz (A12), 2 oz (A17), 3...

Super Strike's Super N Fish needlefish plug is a modern version of a classic fish catcher.  Don't let the "do nothing" action fool you, this plug has accounted for more than it's share of big...

Tsunami Holographic Sand Eels are a favorite of fishermen when gamefish find sand eels.  Fished from the surf or a boat, holographic sand eels are the ticket to a great day of fishing.- Natural fish...

There are times when gamefish are keying in on small baitfish, and a small presentation is required to fool them.  This is the time to add a Fox Lures Sand Eel teaser and start catching.  ...

Designed specifically to work with all of the Bill Hurley Sand Eel tails, the Bill Hurley Custom Sand Eel Jig Heads can be used with any slim soft plastic lures for a realistic sand eel...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

These Sandeels are a realistic version of a favorite bait of many gamefish.  They can be fished from the back bays to the open ocean for striped bass, fluke, seabass, bluefish, sea trout, redfish, snook,...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Tsunami Holographic Teaser Eels are a smaller version of their popular and productive Holographic Sand Eel, but in a version small enough to rig as a teaser ahead of your main lure.  The teaser eels are...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

JoeBaggs Mini Sandeels are designed to bring a paddle tail swimbait to the sandeel bite.   These lures feature a 6/0 Mustad black nickel hook that is sized perfectly for these fish in 1/2, 3/4 & 1oz models...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

The Joe Baggs Miracle Minnows are a realistic vision of some of our favorite baits.  These can be fished from the back bays to the open ocean for stripers, fluke, seabass, bluefish, sea trout, redfish,...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...

Bill Hurley Cape Cod Sand Eels are a superb lure for imitating sand lances, more commonly known as sand eels. Striped bass, bluefish, cod and tuna all love sand eels.  Bill Hurley Cape Cod Sand...